CAC & LTV Calculator
Is my customer acquisition profitable?
Know whether each new customer is worth what you pay to acquire them.
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How this calculator works
CAC = spend ÷ new customers. LTV = monthly revenue × margin ÷ churn. Payback = CAC ÷ (monthly revenue × margin).
Frequently asked questions
What LTV:CAC ratio is healthy?
A common benchmark is around 3:1 or higher, with payback in about a year or less.
Results are estimates based on the numbers you enter and simplified assumptions. They are not financial advice. See our disclaimer.