Product Pricing Calculator

What price gives me my target margin?

Price from the margin you need, not a guess.

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How this calculator works

Price = cost ÷ (1 − margin). Markup = (price − cost) ÷ cost.

Frequently asked questions

Margin vs markup?

Margin is profit as a share of price; markup is profit as a share of cost. A 40% margin is a 66.7% markup.

Results are estimates based on the numbers you enter and simplified assumptions. They are not financial advice. See our disclaimer.

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